Having worked in a management capacity in several of the top mountain bike teams in the world, we’ve been able to learn what is the best aspects of a team, and also the worst, take all that knowledge, and apply it to a management style that embodies what is best in mountain biking.

At the heart of our mission lies a deep understanding of the symbiotic relationship between athletes and sponsors. We recognise that each athlete is not just a rider but a brand ambassador, embodying the values and identity of the companies that support them. With this in mind, we are dedicated to curating teams comprised not only of elite talent but also of athletes whose personal ethos aligns seamlessly with the brands we represent.

One of the most rewarding aspects of managing elite mountain bike teams is the opportunity to scout and recruit athletes who embody the essence of our brand partners. Whether it's a commitment to sustainability, a passion for adventure, or a fearless pursuit of excellence, we seek out athletes whose values resonate deeply with those of our sponsors. By forging authentic connections between athletes and brands, we create powerful narratives that resonate with fans and drive meaningful engagement.

But our role extends far beyond talent acquisition. We are strategists, negotiators, and storytellers, weaving together the threads of athlete personalities, sponsor objectives, and team dynamics to create a cohesive and compelling narrative. From designing custom branding initiatives to orchestrating immersive fan experiences, we are dedicated to maximising the visibility and impact of our teams both on and off the trails.

In the fast-paced world of elite mountain bike racing, success is not just about podium finishes; it's about cultivating lasting relationships and fostering a sense of community. As team managers, we are honoured to play a pivotal role in bringing together athletes, brands, and fans to share in the exhilarating journey of competitive mountain biking.